DrinksUpUSA was a fun project for a good friend of mine who is a mixologist and creates his signature drinks under this brand. My task was to make his independent venture look like it would compete with other brands on the market. We wanted to go with a vintage "American" look, but without the traditional American colors. The earth tone color palette was part of the branding strategy being that it fits the lifestyle, taste and energy of the product. This was a fun project to work on!